Join us for an engaging talk from Ray Keefe who has scaled his business 10x with focused marketing – learn what he discovered!

Ray will share his business model and how he has been able to use that to build Successful Endeavours into the market leading company it is today.
Including how to get started.

Enjoy networking and expanding your connections over breakfast!

Book here –

Ray Keefe

Ray Keefe is an Electronics Engineer and Embedded Software Developer with a First Class Honours Degree in Electrical Engineering and additional studies in physics and chemistry. He is a senior member of IEEE.
Ray founded Successful Endeavours in 1997 to offer affordable product development services to the smaller Australian electronics manufacturers who make up most of the industry.
Since then Ray and Successful Endeavours have been winners or finalists for more than 40 awards including winning Casey Business of the Year in 2010, Melbourne’s South East Small Business of the Year in 2013 and the IoT Innovation Award 2018 for Australia.
Ray is a regular presenter at MBA programs and Business Groups on topics such as Innovation and Small Business.

Starting out from an interest in music, Ray studied electrical and Electronics Engineering and initially designed and commissioned customised professional recording equipment while at university. Upon graduating Ray built and commissioned a local recording studio and then upgraded another overseas as an overseas aid volunteer. That led to broadcast engineering with ABC television, scientific instrumentation design with Varian, 10 years at Invetech in a variety of roles covering electronics, embedded software development, project management, international product development, international patents and then moving on to owning and running his own Electronics Design and Embedded Software Development consultancy, Successful Endeavours Pty Ltd.
Ray’s career has spanned both high level technical contributions and also recognition of his entrepreneurial and business skills and can offer a perspective on both.
Successful Endeavours have so far completed more than 2000 projects covering 85 different product categories and now complete a project every week.


Connect For Growth Business Group, (formerly Casey-Cardinia Referral Network) is the group to connect with like-minded business people.

The group’s aim is to promote a higher standard of business acumen within the Casey region.

We do this by:

• building trust and integrity amongst businesses

• encouraging a more actively engaged business community

• enhancing business knowledge for sustainability and growth

• exploring future trend opportunities for our region

Connect for Growth aids you to develop high business acumen by assisting members to grow in the 5 core functions of business –

1 Leadership

2 Employee Team

3 Financial

4 Operations

5 Marketing & Sales

Meetings are held every 1st (7am) and 3rd (6pm) Thursday at Federation University – Berwick Campus. These events bring together a variety of business owners from different industries, personal philosophies and ideas. Join the group to network and collaborate with businesses in the area.

Location: Federation University Australia, Berwick Campus | 90 Clyde Road | Student Lounge - Building 902 (2nd building on the left as you enter the campus, Park opposite, Free until 9am) | Berwick, VIC 3806 | Australia